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Friday 28 September 2012

Living on the Edge

Well Adobes new Web Animation software has finally been released - even more impressive is that it's free to use! (for the first version - but you will need to register a free Creative Cloud account 1st).
http://www.adobe.com/aboutadobe/pressroom/pressreleases/201209/092412AdobeCreatetheWeb.html

So what is Edge? Well, Adobe won't say this out loud, but it's the 'the replacement' software for Flash. Ever since Apple decided that it didn't like Flash (boo hiss), Adobe have been in a little trouble... Not least as Apples move gave Flash a bad rap, when imo it's pretty good software. Part of the confusion came from Flash being such a general term, from the software, embedded swf files, movie players to full blown games. Flash is capable of so much in the right hands - and despite its criticisms it did dominate the internet when it came to delivering movies...

Yet time waits for no developer software... So when it comes to creating animated content for web pages a new tool is needed - and Edge looks set to become a new standard. With an interface similar to Flash, combined with a timeline more akin to AfterEffects, Edge gives a familiar interface and controls. Yet under it's surface, actionscript has been thrown out and replaced with HTML, CSS and JAVAscript - compatible with 'modern' browsers and rich in features.

So what are you waiting for - go check it out (oh and btw - Adobe pay me nothing for this - lol)

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